Stay Like

Hilton is inviting guests to Stay Like their favorite pop culture icons with a series of immersive, experience-driven themed suites. It all began with a room designed for fans to stay like Paris Hilton and from there, the Stay Like ___ series took off. The next stop on the fandom: Wicked.

Stay like an Infinite Icon

We created cute, Paris Hilton–esque social content that sparked curiosity, raised hype, and built awareness for the Stay Like an Infinite Icon experience—something playful and buzzworthy enough to make people say, ‘That’s hot.’

Stay like Wicked

As Stay Like an Infinite Icon came to a close, we created a social teaser to let fans know they could soon stay like a Shiz student with Hilton.

We created an email for Hilton Honors members to get them excited about the Stay Like Wicked experience, showcasing previews of the room so they could imagine themselves living like Elphaba and Glinda

Agency: TBWA\Chiat\Day NY
CDs: Jexy Holman, Nuno Teixeira
ACDs: Hannah Lorentzen, Natalie Fiacco
CW: Michelle Sylvest
Director/Editor: Talia Mayden
Room Design: Unboxed Group
CD/Director: Maple Shipp
Editor: Jason Hyun Kim
Room Design: Unboxed Group

Press:
Jay Chiat Shortlist, BuzzFeed, TimeOut, NBC