Paris Hilton x
Hampton Waffles

To launch Paris Hilton’s new waffle batter, we put Hampton employees to the test in a syrup-drenched social campaign.
Social Video

With Regina, Hampton Inn original Waffle Boss, retiring, Paris Hilton needs to help finding someone who can carry on Regina’s iconic legacy and love of breakfast.


The winners were crowned the Hampton Waffle Bosses and were swiftly cast in a QVC-inspired hero film to help sell the sparkling strawberry waffle batter.

Strawberry Waffle Batter

Agency: TBWA\Chiat\Day NY
Director: Paul Briganti (Radical)
GCD: Jexy Holman
GCD: Nuno Teixeira
CW: Patrick Burke
AD/Design: Joelle Mitchell

Press:
MSN /  Foodsided